Модный Континент, АО
Company address
FASHION CONTINENT (Modny Continent JSC) is a dynamically developing company that, since its inception in 2003, has built one of the largest federal chains of fashionable women's clothing, lingerie and accessories in Russia - INCITY, currently numbering over 280 outlets in more than in 140 cities of Russia.
Every day, about 3,000 real professionals come to work at INCITY, who are passionate about fashion in all its manifestations.
Our mission: "To make fashion accessible to our customers."
The team of designers and product managers quickly responds to changes in trends in the structure of consumption - from basic, classic, inexpensive products, the brand has moved to the release of trendy collections filled with clothes and accessories, made according to the latest global trends, fully meeting the positioning of Fast Fashion. A mixture of different styles, fabrics and textures is embodied in clothing lines that are suitable for any occasion. Our design team is constantly improving the cut and fit of products, each time developing something new.
In order to ensure availability in price positioning, the company continues to optimize costs, reducing the cost of production by increasing orders, expanding the list of manufacturers, including manufacturing enterprises in Russia and the countries of the single economic union.
